The narrow sound beams of directional speaker technology can be pointed at transparent screens, smart mirrors, holograms, etc. to create the effect of a virtual source. It appears as if the sound is coming from this transparent screen or mirror rather than the speaker itself, giving consumers a more immersive experience. This directional speaker can also be used to create an outdoorsy feel in indoor environments such as offices or shops. By playing natural sound effects and directing the sound beam at reflective surfaces such as walls or ceilings, multiple sound reflections will create the illusion that sounds are coming from different parts of the room. For example, if the sound of a bird singing is transmitted to different areas of the room, it will feel as if the bird is present in different places in the room. The same effect can also be used in meditation rooms, spas or entertainment venues such as theaters or haunted houses.
Advertising is all about standing out from the crowd through the background noise. Directional speaker technology helps retail stores deliver sound to shoppers. Directional speakers can be installed above the shelves of specific products to transmit relevant information to customers who are close to the shelf - preventing extraneous sound from spilling over to other areas of the store and disturbing shoppers unnecessarily.
The use of directional audio speaker technology in retail has proven to be a more effective marketing technique than advertising messages through main store loudspeakers.
You may also be interested in the following products offered by Audfly Technology:
Directional speakers for museums
Directional speakers for office
Directional ceiling speakers
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